Audience Research. Audience's Thoughts.

To get an understanding of how to market our music video I went out and asked some people questions about the song. I first played the song to them with out showing them the lyrics as most people do not understand the lyrics from the first listen. This then meant that their thoughts were based on the atmosphere of the music and instruments used. I then played them the song again, showing them the lyrics, to see how their thoughts changed.

1. What are your Thoughts on this song?

Leelu- Exciting / Science fiction / battle because of the tempo.
Zeba- Thunder / Danger.
Sadia- Exhilarating.
Rebecca- Cool.
Jade- My two friends who sing screamo/ different /energy.
Amy- Cool / Like nightmares.
Krutika- Problems / Mystery.

2. What effect does it have on you?

Leelu- Adrenaline Rush.
Zeba- Pumped.
Sadia- Scared.
Rebecca- Happy.
Jade- Annoyed.
Amy- Intense Emotions.
Krutika- Head Banging.

3. What images does it bring to mind?

Leelu- Zombies.
Zeba- Lots of head banging / fire / flashing lights / drummer.
Sadia- Falling off of a roller-coaster.
Rebecca- Graveyards / Fight.
Jade- Slipknot / Flashing Lights.
Amy- Nightmares.
Krutika-  Man with long hair playing the guitar going crazy.

4.  How do you think we should advertise this song? (magazine/actors).

Leelu- Kerrang! Magazine / Metal Hammer Magazine.
Zeba- Kerrang! Magazine /  long dyed hair / Skinny.
Sadia- Kerrang! Magazine / Eye liner / Piercings.
Rebecca- Kerrang! Magazine / Side fringe / Shaved heads.
Jade- NME Magazine or TV / Kerrang! Magazine / Tattoos / Metal Studs.
Amy- Full sleeved tattoos / Piercings.
Krutika- 18 Rated / Performances. 

5.  After looking at the lyrics, what are your thoughts now?

Leelu- Murder / Anger / Rage /  Politics.
Zeba- Political / A stop message.
Sadia- Antisocial?
Rebecca- Angry /Society is mean and judgmental.
Jade- The world is cruel / people are horrible / the song is having a go at the glamorized world?
Amy- Anger / wanting to change things.
Krutika-  Psychopathic / Emotional.

After doing this questionnaire I found that some ideas are changed after reading the lyrics and that thoughts become more meaningful and powerful after reading the lyrics. This has been useful because i can use some of these thoughts when filming and thinking about branding and marketing.