Research and Planning- The different styles of music video.

Performance Clip:-

If a music video clip contains mostly filmed performance then it is known as a performance clip. A performance clip is a video that shows the band in one or more settings. Common places to perform are the recording studio and the rehearsal room. But the performance can take place anywhere. Walking down the street is another performance cliché, which is common in rap videos.

The performance can be of three types: song performance, dance performance and instrumental performance. Almost every music video includes song performance. Some videos combine song and dance performances. Michael Jackson’s videos often contain dance performance. Instrumental performance is not so common, but it occurs occasionally. Concert performance on stage with audience is also very common and is known as the concert clip. This form of music video is probably the most used.

This music video "Going Under" by Evanescence is a great example of a preformance clip as it shows the band playing at a gig and also shows Amy Lee (the vocalist) preforming under water. Evanescence is a great band to look at for preformance clips as they have several music videos that are classed as prefomance clips such as "My Immortal","Bring Me To Life" and "What You Want".

Narrative Clip:-

If a music video clip is mostly represented as a short silent movie to a musical background, it is a narrative clip. A narrative clip contains a visual story that is easy to follow. A pure narrative clip contains no lip-synchronized singing. Bruce Springsteen’s I’m on fire is a pure narrative clip.

This music video "Ghost of You" by My Chemical Romance is a great example of a Narrative as it shows a plot or  story that is easy to follow. It also has inigma, like when one of the band members stays behind and looks back instantly making you think something is going to happen to him, this keeps the auience watching and wondering what is going on throught the clip. However this video isn't just a narrative clip and has soome aspects of  a performance clip in it as if has the band playing at the begining, this can be quite common in music videos where they combine the two different styles. Another example of a narrative clip by My Chemical Romance is "Na Na Na" and the clip has a sequel that follows on the narrative "Sing".