In 2005 we saw the launch of YouTube, which made the viewing
of online video much faster and easier; and other viewing stations like Google
Videos, Yahoo! Video, Facebook and MySpace also came around and became easier
and faster for audience to view music videos. These websites had an effect on
the viewing of music videos; and artists began to see their rising success as a
result of videos seen mostly or entirely online.
The 2008 video for Weezer's "Pork and Beans" was
another revolutionary music video, by showing star appearances of at least 20
YouTube celebrities; the single became the most successful of Weezer's career,
in chart performance. Other bands gained their fame from starting out on the
internet such as the band “OK GO”.
In 2010, the move of videos on to the internet also saw rise
of the official "lyric video". This is a video usually showing the
lyrics to a song (with different ways in which the lyrics are displayed) along
with the audio of the song and many fans are now making their own unofficial lyric
videos, giving audience freedom on how they see their music artists work.
No comments:
Post a Comment