Monday, 11 June 2012

Research and Planning- Definition of a Music Video.


A music video  is a short film integrating a song and imagery, produced for promotional or artistic uses. Modern music videos are made and used as a marketing form to promote the sale of music recordings. Although the origins of music videos date back much further, they became popular in the 1980s, when MTV based their format around the medium.


Music videos use a wide range of film techniques, including animation, live action filming, documentaries and non-narrative approaches such as abstract film. Most music videos do not interpret images from the song's lyrics, making it less literal than expected by the audience. Other music videos are based on the narrative or story of the music lyrics and create a mood to match the action and music.

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