A music video is a short film
integrating a song
and imagery, produced for promotional or artistic
uses. Modern music videos are made and used as a marketing
form to promote the sale of music recordings. Although the origins of music
videos date back much further, they became popular in the 1980s, when MTV based their format
around the medium.
Music videos use
a wide range of film techniques, including animation,
live action
filming, documentaries and non-narrative approaches
such as abstract film. Most music videos do not
interpret images from the song's lyrics, making it less literal than expected
by the audience. Other music videos are based on the narrative or story of the
music lyrics and create a mood to match the action and music.
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