Research and Planning- Codes and Conventions - Genre.

Genre plays a big role in creating a music video as the footage has to match the tempo, lyrics and overall style of the music (unless you are making a parody video). For example a piece of music that is linked to rock will most likely show live performances.  

       Here is a list of popular genres in music you can get:-

Pop: with artist such as The Beatles, Michael Jackson and Madonna.
Rock: with artist such as Queen, U2 and Paul McCartney.
Hard Rock: with artist such as AC/DC, Guns N’ Roses and Led Zeppelin.
Rhythm & Blues (R&B): with artist such as Mariah Carey, Rihanna and Black Eyed Peas.
Country: with artists such as Garth Brooks, Dolly Parton and Kenny Rogers.
Rock & Roll: with artists such as Elvis Presley, David Bowie and The Rolling Stones.
Latin: with artists such as Julio Iglesias, Ricky Martin and Nelly Furtado.
Disco: with artist like Abba, Bee Gees and  The Jackson 5.
Pop Rock: with artists such as Elton John, Billy Joel and Fleetwood Mac.
Heavy Metal: with bands such as Metallica, Black Sabbath and Iron Maiden.
Dance: with artists such as Britney Spears, Lady Gaga and Janet Jackson.
Jazz: with artists like Nat King Cole, Ray Charles and Miles Davis.
Hip Hop: with artists like Eminem, Jay-Z and  Run-D.M.C.
Folk: with artists such as Bob Dylan, Alison Krauss and James Taylor.
Reggae: with artists like Bob Marley & the Wailers and Dennis Brown.
Grunge: with artists like Pearl Jam, Soundgarden and Nirvana.

This is just a selected few and each genre can also have a collection of sub-genres.
After looking at a collection of genres i have put together a list of certain aspects and styles that are repeated in each video, depending on the genre.

Pop:-
Pop videos are usualy quite up beat and fast paced which can attract a young audience, and the videos aree most likely to be a preformance based clip, wth the singer/artist ad band lip syncing the song; there usually isn't any instrumenats featured as most pop artists don't play for their music. There is usually dance sequences that illustrate or match some ofthe lyrics. The overall mise-en-scene of th video would be bright,with the artist wearing mainstream clothing that would be changed several times through out the video. The use of camera pans and zooms with the movements of the artist and there is usually some close-ups ofthe artist to show their emotion. If the music is sadder in nature, the video reflects that but still has an element of brightness. Usually the artist would be wearing more tailored, suit like costumes.


RnB:-
RnB music videos usually have a light tone and is quite similar to pop music video conventions. Th video is usually narrative clip or a simple performance clip in settings like nightclubs, beaches or sububan streets. The costumes for women are usually revealing and the camera shows examples of the male gaze. Props can bbe used to show the 'wealth' of the artist, such as expensive jewellery and up market cars. The narrative of the video usually reflects the lyrics and will show thhe artist lip syncing throughout the video.

Indie:-
Usualy the narrative of a Indie music video is quite symbolic an arty and doesn't follow the lyrics literally. Indie music videoss have a massive variety of conventions, wit a mixture of narrative and performance clips, either showing the complete band or just the main vocalist. The colouring of the video can change depending on the lyrics and tempo of the song, so lighting can be bright, dark or even filmed in black and white. Editing can be fast paced but once again this depends on the music and special effects are sometimes used. For camera there cab be a variety of close-ups to show the main vocalist singing and the band performing, as wel as having wide shots to show the hole bad playing as one. For mise-en-scene the band usually wear casual clothing.


Rock/Metal:-
The overall feeling to a rock/metal music video is quite dark, with high contrast to give the video a very shadowy effect which gives the video a mysterious, egdy tone. The video's are almost always performance based with a variety of close-ups to show each member of the band playing and some wide shots to show them playing as a whole. Narrative clips are also used by are mostly pieced into an overall performance clip. The narrative is often dark and melancholy which matches the dark sound and meanin of the music. The band are usually dressesd in dark, theatrical clothing, with dark make-up and they have an overall dark demeanor, reflecting the style ofmusic. The editing is usually faced paced to match the loud, fast tempo of the song.