Monday, 10 September 2012

Research and Planning- Ways that Raven-face have been marketed.

Raven-face are a relatively new band, so to get their music out to their fans they have many social media platforms to communicate with their audience. To do this Ravenface have their own Facebook page, Myspace page and twitter account, where audience can comment and message members from the band and where the band can give a heads up for on coming gigs or tours.
They have also been touring a lot, with other more well known bands. This puts their music and faces out in to the music industry. You can also find live videos of the band preforming on YouTube. Their past gigs have been:-


  • Friday 29th June 2012- LesFest 2012
Venom, Estrella, Inferno, Attica Rage, Kyrbgrinder, Dirty Rose, Amorettes and Ravenface.

  • Friday 28th October 2011- A Thousand Yells.
Haerken, Luminescence and Ravenface.

  • Thursday 25th August 2011
Ravenface.

  • Sunday 21st August 2011
Colours to Shame, Lost Persona, Tusk and Ravenface.  

  • Wednesday 27th April 2011
Ravenface.    

They also have interviews whilst on tour where fans can ask the band questions and the band can tell the public of any up-coming songs or tours. This is a great way of learning information about the band and any influences that i could research for genre and music video ideas. Here is an interview from the Hammerfest tour:-




A recent interview with the band that featured in Metal Hammer magazine.
Another way in which Ravenface get audience is by having merchandise such as T-shirts with their logo and album artwork and posters that fans can buy and stores whilst the band are touring. This is helpful for me as I can get an understanding of the designs that Ravenface usually use so that when I start making the CD cover I have a basic idea.




 Finally and most importantly, there is the bands albums. 
 

   There first EP named Ravenface was released in 2009. The songs on this EP are :-
  • Everlasting
  • Becoming the Enemy
  • Bleed a Prayer
  • The Bittersweet Truth
  • Isolation
  • Rotting from the Inside
  • Chokehold 


This is their second album released November 2010. The songs from this CD are:-
  • This is Annihilation
  • Deprogression  
  • Becoming the Enemy (improved) 
  • Spineless
  • The Bittersweet Truth (improved)
  • What Happens in Vegas
  • A Way Out
  • This Suffering 
  • The Resurrection 

Finally they have recently released a couple of songs that could be on their future album:- 
  • Wait For No One
  • Beneath the Tides  

Recently Ravenface have been creating some of their own music videos. This is another great example of  them putting their music into marketing and fans of similar bands would come across these videos on sites such as YouTube. These videos are also a great resource for me as i can get an understanding of how they depict their own music and to see how they use conventions from music of the same genre. Here are a couple of examples of their music videos:-


This music video is a great example of a complete performance based video, as it only shows the band playing the song in a field. To keep the video interesting they have used a wide variety of camera angles and movements such as low- angle focusing on a rock with the band playing in the background.


This music video is very different from the first as is is both performance and narrative based, with a story line of a 'gang' rampaging in woodland wearing masks. Once again it is quite a simple video, but is kept interesting with the use of camera angles and interesting lighting for the performance aspect of the video as they use strobe lighting. 


 In this music video, it is a performance based video and acts almost like a teaser, to show fans behind the scenes and the making of the song. To keep it interesting, they have edited the video using slow motion and quick cuts, as well as interesting camera angles such as close-ups of equipment and pans.  

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