The three member band consisting of vocalist and guitarist Jay Malinowski, bassist Eon Sinclair and drummer Sekou Lumumba. They are a Canadian band base in Toronto. Their genre of music is described as Reggae or ska.
To start our marketing process my group and I started to list what concepts and relative themes are linked to this band. We did this so that for our music video concept and album artwork, we would have a basic idea of what other bands that are in the same context us and have. This would also help to draw in an audience to these music genres. We took into concept this bands probable audience an thought it would be from the ages of 16-30 and would mostly be of male gender.
We then went on to think up video concepts. We first thought on this bands image and thought that as the artists play reggae styled music, we thought to stereotype them, using beach themed clothing if they were to perform on a beach or indie styled clothing such as t-shirts and trousers for more of an indoor video. As we thought the lead vocalist was the most indie looking we thought to have him star in the video with a love story based theme in a pub or park in Toronto (based on their background of being from Canada).
Finally we designed a possible album cover. For this we wanted to base the album around Canada so we used the design of the Canadian flag. However, to keep to the conventions of an up-beat, reggae styled band we used bright colours. We then used a photograph of the band as this is also quite common among this genre. We also did this as we thought the band were quite good looking and are using their image as a sex appeal which many other bands and artists do today.
To get a feel for the type of music they do here are a couple of examples:-
Looking back at this task i havelooked at the creative decisions we had and what inspired these decisions.
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